Car Design and Digital Art

Every time a car manufacturer decides to put a new car into production, they make a mock-up of the vehicle in a 3d modeling program or have a digital artist render a model in 2d space. This is a perfect way to get the look right, as it can be easily changed. Even the first prototypes are not that close to the model which is released. I remember Subaru had a very aggressive looking 2d render, and instead they went with the more sedate 2008-2009 model out now. We still don't know why.